Product Development

How to Prioritize Product Features Your Customers Will Pay For

How to Prioritize Product Features Your Customers Will Pay For

Half of us were annoyed. The other half were pissed. 

“We have to let users ‘undo’. Our product is useless without it," I argued (I was on the pissed off team in case you’re wondering).

“But nobody is going to NOT buy our product just because there’s no undo," came the response.

We argued far longer than we should have, debating the intricacies of an undo button and whether our engineering team should develop this one feature for our customers.

After multiple meetings, half a dozen arguments, and hurt feelings all around, a decision was finally made.

Sort of.

Top 7 Small Business Topic Posts of the Year

Top 7 Small Business Topic Posts of the Year

I’m a big believer in looking back, reflecting on what has gone well, and building on that in the new year to get closer to my goals.

When I look at Modern da Vinci, the growth we’ve seen is incredible. It’s a sign that we’re on the right track, but more importantly, it’s a sign that the small business community is as vibrant as ever.

Here are some incredible statistics from 2016:

  • Average reading time is up 21.45% over last year.
  • Bounce rate is down 35.14%.
  • 521.74% more page views this year over 2015.
  • 850.70% increase in new visitors in 2016!

These statistics are obviously exciting for Seth and me here at Modern da Vinci. But more so, these statistics should make you proud. Proud to be a small business owner. Proud to be part of an ongoing conversation with owners like yourself, all learning and growing together.

We’re excited for what’s to come in 2017. We’re looking forward to growing more with you and finding new small business owners like yourself to learn from.

But before we end 2016, it’s worth reviewing the top posts in each of the five areas for a growing, thriving small business.

Don't Get Caught in the Innovation Trap

Don't Get Caught in the Innovation Trap

So many of our ideas are built on the thoughts and insights of others. But no matter where they come from, not all ideas stick. Not all ideas generate revenue or increase market share. The ones that do succeed are the ones that solve specific customer problems.

If you’re spending all your time innovating and not listening, it’s just a matter of time before you’re no longer relevant. In fact, if you haven't asked yourself with the last six months what has changed about your customers, your markets, and your industry, you’ve taken your first step towards innovating solutions that nobody needs. 

Don’t get caught in the innovation trap. Listen first. Create and innovate later.

The Intersection of Ideals with a Product Development Strategy

The Intersection of Ideals with a Product Development Strategy

Apple's keynote less than 48 hours ago lit the Internet ablaze with renewed talk of the time honored (no pun intended) wristwatch. The Apple Watch is a stunning device with a high-tech take on a historically classical instrument. It looks to have been designed with astrology, horology, and watchmaking front and center. The keynote showcased feature upon feature, advertising dozens of ways it would simplify life and deepen interpersonal connections. Through the lights and magic however, Apple could not (perhaps did not) hide their pride... Pride in the most intense focus on the intersection of design and craftsmanship in any product to date.