Competition

The Most Important Thing You Must Do To Find and Retain Customers

The Most Important Thing You Must Do To Find and Retain Customers

I couldn't get out of the car fast enough.

The mountain view outside my windshield at Glacier National Park was stunning and, being a self-proclaimed amateur photographer, I felt compelled to capture the scene.

I walked out onto a small dock, past the trees and into the open. A panorama of magnificent natural beauty, unlike any other place I've seen on earth, came into sight. The blue sky, the green trees, the mountains rising out of the horizon and reflecting on a shimmering freshwater lake, all free for my eye to see and my camera to capture.

But I had to wait my turn. 

Want to Grow Your Business? Find These 3 Numbers First...

Want to Grow Your Business? Find These 3 Numbers First...

I’m going to use two words that will quickly turn you away.

Your first reaction will be to close this article and search for greener pastures.

But you mustn’t…

Because these two words are going to be the root of your success. If used correctly, these two words are going to help you:

·       discover your niche,

·       find your ideal customers,

·       increase sales,

·       grow your business, and

·       crush your competition.

You’ve heard these words before. So has your competition.

Your competition has already used these two words to get funding, grow their startup, snag away your customers, and start encroaching on your company’s territory.

That’s because these words aren’t some hidden secret. They are widely used in corporate circles, necessary for business planning, and critical to any company’s success.

That’s why you’ll want to leave. Because you think you know what these words mean. Because you’re convinced that you’ve already gotten everything you can out of them. Because you believe you are too busy and have more pressing things to learn and bigger problems to solve.

But you don’t.

Because while you may have done this before, you haven’t used these two words since you started your business… and you haven’t used these two words to affect growth.

That’s what we’re going to do today.

We’re going to make your company stronger. Stronger from within (through a clear understanding of your customers, their buying power, and their problems) and from without (through increased presence, better customer targeting, and growth into new business areas).

Ready to hear them?