It’s easy to use force to accomplish your objectives.
Go straight for the sale by telling your customer every benefit of your offering.
Shout “look-at-me” on social media to get attention.
Jump from meeting to email to some other urgent task to feel productive.
More often than not, you'll find success with this approach. As such, like a pigeon that finds a seed in a pile of rocks, you continue pecking in search of more success using this blunt tool called force.
Here's the problem.
Force requires energy. Your energy. Moreover, you can only force your will for so long before your energy is depleted.
There’s a better way.