Influence

Force in Business is Not a Multiplier

Force in Business is Not a Multiplier

It’s easy to use force to accomplish your objectives. 

  • Go straight for the sale by telling your customer every benefit of your offering.

  • Shout “look-at-me” on social media to get attention.

  • Jump from meeting to email to some other urgent task to feel productive. 

More often than not, you'll find success with this approach. As such, like a pigeon that finds a seed in a pile of rocks, you continue pecking in search of more success using this blunt tool called force. 

Here's the problem.

Force requires energy. Your energy. Moreover, you can only force your will for so long before your energy is depleted.  

There’s a better way.

How To Influence Your Customers to Buy Using Neuroscience with Glen Hellman

How To Influence Your Customers to Buy Using Neuroscience with Glen Hellman

Glen Hellman is a business expert and strategist that writes and presents on the topic of “How To Pitch to the Reptilian Brain.”  It’s an approach grounded in neuroscience that is designed to influence others and move them to action.  In this interview, Glen shares his insights on how to use these principles to sharpen your business’s sales pitch and how they can improve your leadership and business in general. 

You Don’t Know How to Sell Until You’ve Read This Book

You Don’t Know How to Sell Until You’ve Read This Book

If there was ever a book I wanted to rip the cover off and leave home while out in public, Seducing Strangers by Josh Weltman was it. The title, though it appropriately reflects the central theme and adheres to one of Weltman's fundamental principles of persuasion, is a bit risque and was hard to explain to the few passersby who asked.

Even so, the lessons learned far outweighed the slight discomfort I felt in public. This book stands out as one of few books whose principles, stories, and experiences are a mandatory read for any modern business owner or entrepreneur, let alone advertising professional at who this book seems to be aimed