If you’re investing in a lead generation campaign, it’s safe to say you want a bang for every buck you spend. The last thing you’d want to do is to invest in campaigns with little or no return in sight, but the reality is many companies have unwittingly fallen into that trap.
Over the last 18 months, we have collected and analyzed more than 373,000 inquiries. This “Importance of Lead Validation” study indicates that as many as 50 percent of website conversions are not sales leads.
So, what are they?