When Medium curators distributed my article into the Productivity category, and when a publication called The Startup distributed that same article to over 500k subscribers, it reinforced my belief that Jon Morrow is the worlds top blogging expert.

If you don't know of Jon Morrow, he's the founder and chief writer on SmartBlogger.com, and he's wildly successful.

I read pretty much anything Jon Morrow writes, and buy pretty much anything he has to sell. Jon has proven to me, through countless blogs and paid courses, that he's the real deal.

His writing is spot on, his advice is practical and immediately useful, and he seems to know every pain point a writer like me faces in running a writing-based business.

So when he offered his Write a Kick-Ass Blog Post writing challenge in which he and his staff of pro bloggers would walk challengers through writing an article in one week for—get this—$10, purchasing it was a no-brainer.

Over 600 others thought the same.

We set out on a journey to write a list-post from scratch in 7 days. Every step of the way—from idea to outline to introduction to content to closing—Jon and his team read our work and gave us invaluable feedback.

Here are some of the best things I learned.