Having a strategy is vital for any small business.
A strategy defines your plan for moving from where you are today to where you want your business to be in the future. On a more tactical level, having a clearly articulated business strategy is essential to being able to prioritize, build consensus, make decisions, and assess progress toward your goals.
Unfortunately, the “classic” approach to strategic planning doesn’t work very well for small businesses.
Traditional methods found in textbooks are designed for large organizations. Small businesses don’t need the same kind of plan that a large corporation does, and they certainly don’t need the types of plans that global corporations produce.
Using the wrong methods for strategic planning can cause a lot of frustration for small business owners as well as wasted time, effort, and resources.
So then, what is the right amount of strategic planning for a small business? What should you focus on? Who should be involved? What should the final plan look like? How much planning is too much?
As a small business owner myself, I understand what it feels like to struggle with these questions. And as someone who coaches business owners and advises small businesses, I have seen owners and leadership teams make planning mistakes that have resulted in missed opportunities, poor decisions, and confusion.
That’s why I’m giving this webinar - to give owners of small businesses a simple and effective process for performing strategic planning.