Faster, Better, Cheaper: Two to Survive, Three to Thrive

Faster. Better. Cheaper.

This was the mantra of our business.

In every customer presentation, every water cooler discussion, and every company memo, our CEO could find a way to weave “faster, better, cheaper” into the conversation.

These three things are, after all, what every customer wants. They are what anyone and everyone wants.

Faster. Better. Cheaper. Three words that perfectly summarize the desire of any modern human.

Faster

We want results, and we want them now. We want revenue immediately. We want products shipped and delivered same-day. We want our goals accomplished, and our visions realized tomorrow.

Better

We want the best. We’ll settle for good, but we want great, and we crave the best. The best price (see below), the best food, the best information that will lead us to the best version of ourselves.

Cheaper

We want it all to be extremely affordable. The best goods available as quickly as possible, and cheap as shit. We want inexpensive products and free shipping. We demand free apps, customer service, and support.

Two Will Survive, Three Will Thrive

Faster. Better. Cheaper. Companies that can deliver two out of the three will survive.

Deliver the best service the quickest (but at a higher cost)? You’ll live. Build inexpensive products quickly (albeit with lower quality)? Your customers will buy. Provide the best coaching cheaper than your competition (but provide slower results), you’ll make a living.

But show your customers how you can be all three and watch your company thrive.

About the Author​

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Mike Mehlberg

Business, Productivity, and Organization Writer

Mike Mehlberg helps high-achieving entrepreneurs maximize their time with purpose-driven business, organization, and productivity tools and techniques. Contact him for strategies to transform your vision into goals, goals into action, and action into results.

When the Struggle Gets Real, Remember to Have Fun

​Baseball is a game of failure.

Failure to hit the ball. Failure to get on base. Failure to push a runner home. Over and over, play by play, someone, somewhere on the field is failing.

It’s not for lack of trying. It’s just the nature of the game. And, of course, there’s the flip side...

Some games see big hits, great plays, and few failures. Those games you usually win. Other games though, the failures accumulate and you wind up with a loss. Every once in a while, a real struggle sets in where every play seems to end up in error. Small failures build on each other until you see no chance to recover. Deep in your mind, you believe you are going to lose. And so, against all your beliefs and training, you stop trying; you just go through the motions until it’s game over.

Why the monologue on baseball? Because baseball (like any sport) is in microcosm of life.

You’ve faced failure countless times. Maybe you’ve swung at an opportunity and missed. Maybe you ran hard toward your goal, but just couldn’t reach it. Or, maybe you put all your effort into throwing a competitor out, but they somehow managed to slide under your tag and score.

Those are the times you feel the struggle; the times when winning feels too painful too bother trying. But you know you have to... try, that is. The question is, how?

Remember to Have Fun

Yes, have fun. This isn’t empty advice aimed at taking your mind off your problems, though it does help.

No, having fun is a call to action. A call to remember why you are playing the game in the first place. Having fun is actionable advice, reminding you not to take the game you play too seriously. It’s pain medicine administered to

  • prevent burnout,
  • spark creativity, and
  • avoid giving up.

So the next time struggle hits you hard, step back and remember why you started. Remember what made your game fun in the beginning, then go do that.

If you’re a photographer struggling to capture the perfect pic, take some silly photos of your kids, weird looking bird, or whatever. If you are an entrepreneur struggling to capture the next big idea that will skyrocket your company to success, draw some wacky doodles on a whiteboard and brainstorm how you can build and sell whatever you’ve created.

Then, when your mind is at ease and your smile returns, gently guide your mind back to the problem at hand. Transform the fun you had into a renewed energy and focus, leveraging the childlike sense of wonder that first captured your imagination, long ago, before the stakes got too real and everyone started taking themselves too seriously.

Remember to have fun.​

About the Author​

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Mike Mehlberg​

Chief Child in Charge​

Mike loves having fun, but often forgets because he’s “too busy” helping entrepreneurs get productive and turn their ideas into reality. Come to think of it, ​he should probably go have some fun right now. That way, next time you contact him, he’ll be fresh, energized, and ready to rock and roll.

Minimizing Risks vs. Maximizing Gains in Business

One word.

It’s the most common investment advice you hear.  

You do it with your assets, your wealth, investment types, even investors.  

Diversify.  

Diversifying protects your downside. It prevents massive losses and minimizes risks to your portfolio. Diversifying is arguably one of the most important concepts for wealth management. After all, if all your eggs are in one basket, you can’t afford to drop it. 

But diversifying isn’t the way to maximize growth in business. Quite the opposite. 

In business, you must constantly stay ahead. You must find your unique perspective and use it to claim (and protect) a portion of your market. Then, with that as a foothold, you have to grow your market share and squeeze out the competition, or at least prevent your competitors from encroaching on your territory.  

To do that requires learning — continuous, focused learning.

Take, for example, a “diversified business owner.” He spends one part of his day selling technology, then rushes over to work on marketing for a bakery, finally finishing the day with a trip to his hair salon to manage the books.

Clearly this is not optimal.  

The problem is, this owner can’t apply the lessons he learned in from business to the next. His actions are fragmented and unfocused. He can’t use the experiences from one company to make the next better.  

Entrepreneurship requires focus.  

Focus on learning the right things. Focus on learning the right skills. Focus on applying what you learn to run a more efficient, productive, and profitable business. 

When it comes to your investments, diversify. When it comes to your business, focus.  

About The Author

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Mike Mehlberg​

Co-Founder | Focus Master​

Mike just crushes focus and productivity in business for entrepreneurs. Right when they feel the weight of too many things to do, Mike can jump in and focus their efforts on achieving their vision and goals. Just don’t ask him about investing... 

The Most Important Thing You Must Do To Find and Retain Customers

The Most Important Thing You Must Do To Find and Retain Customers

I couldn't get out of the car fast enough.

The mountain view outside my windshield at Glacier National Park was stunning and, being a self-proclaimed amateur photographer, I felt compelled to capture the scene.

I walked out onto a small dock, past the trees and into the open. A panorama of magnificent natural beauty, unlike any other place I've seen on earth, came into sight. The blue sky, the green trees, the mountains rising out of the horizon and reflecting on a shimmering freshwater lake, all free for my eye to see and my camera to capture.

But I had to wait my turn. 

Using Trello to Organize Ideas, Track Process, and Take Action

If sticky notes are 3M’s gift to random thoughts and ideas, and the Internet is Al Gore’s (ha) gift to communication, Trello is Trello, Inc.’s perfect union of the two; a web app combing the simplicity of sticky notes with the power of the Internet; a gift to anyone who wants to organize their ideas and turn them into reality.

Want to skip the foreplay? Sign up here and play with it. It’s free.

Note: I don’t make a penny for recommending this tool. I just love it that much.

If you’re not ready to dive in, here’s why you should consider it.

Your Ideas are Worth Nothing, Unless...

I’ve written before on just how valuable your ideas are.

Bottom line up front?

If you haven’t taken action on your idea, it’s worth precisely nothing.

Many ideas have infinite potential, but never amount to anything because their creator didn’t execute. It’s easy to understand why. One of the most challenging things to do is take that first step toward transforming an idea into reality. We fear perfection, success, and failure all at the same time. We are overcome with indecision when facing a forest full of trees to cut down.

 As such, any app that captures your ideas, if it’s to be worth anything, must also help transition your ideas smoothly into execution.

This is why I love Trello. It’s an idea organizer, process development, project management, and general productivity tool for turning ideas into reality and getting shit done. 

Trello, the Kid-Friendly Productivity Tool for Grownups

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Think of Trello like an online whiteboard (called a Board) you can cover with sticky notes (called Cards). Your whiteboard is divided into columns (called Lists)—one for each step in your process.

Trello can support multiple Boards, and each can be customized to fit any stepwise process that works for you.

  • Turning Ideas Into Reality - From idea generation to research to a project plan.
  • Managing Sales - From lead to opportunity to sale to revenue.
  • Project Management - From project charter to execution to review to project close.
  • Writing - From idea to research to draft to published to marketing after.

Your Cards are the thoughts, ideas, and tasks that you need to track through your process. They are the digital "sticky notes" containing a title, description, notes, labels, assigned team members, due dates, and other tracking tools necessary for small business projects. Create new ones, delete old ones, move active ones between the columns to represent where each task lies in your process. You can even view the cards with due dates on a calendar. Oh, and if your Card is a bigger task that requires multiple actions to complete, you can list action items within and track them to completion. 

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 It’s Time to Take Action

Trello is free to use for teams, making it perfect for creators, entrepreneurs, and businesses with less than 25 employees. For businesses working in distributed environments, the Trello app on iOS and Android interfaces perfectly with their web app, allowing teams to access their Trello board anywhere they have an Internet connection.

Remember, your ideas are worth nothing if not executed.

And if you don’t have a process for turning your ideas into reality, it’s about damn time you created one. Trello might be exactly the app you are looking for to help you get organized, get productive, and transform ideas into action. 


About the Author

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Michael Mehlberg

Co-Founder | Technology, Apps, and Wicked Cool Productivity Tools

Mike Mehlberg spends most of his productive hours playing with cool apps that would make him more productive, if only he’d use them for real work. Want to get organized and maximize your time? He knows an app for that. Contact him at mike@moderndavinci.net to get organized, get productive, and make the most of each day.

Building Happy, Loyal Customers By Closing Open Loops

Building Happy, Loyal Customers By Closing Open Loops

At 35,000 feet, it’s unnerving when your 737 spins sideways like a fighter jet dodging a missile. On a routine flight, you don’t want to feel your commercial airliner shudder, violently, as if the pilot drove you through a field of boulders in a convertible.

But that’s what happened to me on a recent flight, halfway between Washington Dulles and San Diego.

Force in Business is Not a Multiplier

Force in Business is Not a Multiplier

It’s easy to use force to accomplish your objectives. 

  • Go straight for the sale by telling your customer every benefit of your offering.

  • Shout “look-at-me” on social media to get attention.

  • Jump from meeting to email to some other urgent task to feel productive. 

More often than not, you'll find success with this approach. As such, like a pigeon that finds a seed in a pile of rocks, you continue pecking in search of more success using this blunt tool called force. 

Here's the problem.

Force requires energy. Your energy. Moreover, you can only force your will for so long before your energy is depleted.  

There’s a better way.

Getting Derailed? Leave Room to Accommodate the Unexpected

Getting Derailed? Leave Room to Accommodate the Unexpected

You often get derailed by "the unexpected.”

It’s inevitable.

You get interrupted an unexpected number of times daily. Those interruptions come at unexpected times. They each take an unexpected amount of time with which to deal.

That’s why it’s "the unexpected."

These interruptions kill your flow, destroy your focus, and force you to work on the urgent instead of the important.

So how do you deter, prevent, and deal with the problems these unexpected interruptions incur? 

The Missing Element to Achieving Your Goals and Expanding Your Potential

The Missing Element to Achieving Your Goals and Expanding Your Potential

I chuckled in the smallish veterinary clinic in Leesburg, Virginia, just loud enough to draw a glance from the doctor standing nearby.

"My wife just responded to my text," I said. "I told her Dottie gained 10 pounds. She told me 'that's because you feed her salami every night.'"

Dottie is our Bulloxer rescue; a bulldog head stuck on a boxer's body. She's four years old, has white fur, and (now) weighs 85.2 pounds. Where she was once ripped with genetically-gifted shoulder muscle striation, she now looks a little soft and full. 

Maybe full of salami...

On the Power and Freedom of Getting Yourself (and Your Business) Organized

“Keep work and life separate,” they say.

But how the fuck are you supposed to do that? You know from experience that there isn’t enough time in a day to live two separate lives.

I reject the notion that you need to.

After all, didn’t you start your business to pursue your passion? To live your dreams? To have the kind of freedom corporate America craves while simultaneously changing the world?

Yes, it’s work. But it’s your life too.

And, as a creative entrepreneur, your life, business, and passion are excitedly and frighteningly intertwined. Any method or tool that eases the burden of time and increases your productivity while maintaining a work/life balance must be adopted.

Not should. Must.

That's why today is the day you need to get organized. It may not be fun. It may not be easy. But it must be done. 

Organization is the tool that gives you power. It gives you freedom. It lets you command others' attention. Organization allows you to forget, reduce decision fatigue, focus, and work a wildly productive day.

Without organization, you'll struggle more than you should. You'll be seen as "unorganized" or worse, "lazy." You'll have to remember everything lest you drop an important ball or let your friends, family, or coworkers down. At some point, you may even hit a breaking point.

I know I did...

Everyone Hits Their Breaking Point

On November 5th, 2009, having spent the past three years working in a startup full time while growing my own app company, I hit my breaking point.

Keeping a separate calendar, notebook, phone, computer, even office was too overwhelming. I was spending too much time managing everything, too much energy hauling multiple notebooks, books, and papers around. I needed to consolidate, get organized, and replace this excessive overhead with meaningful work.

Standing before a whiteboard in San Francisco, 3000 miles from home, I dreaded the thought of printing and carrying dozens of whiteboard images from our meeting on my return flight. But if I didn’t those images would be lost forever; a forgotten digital artifact in my photo-library crammed between pictures of my wife, my first-born, and my dog.

Consolidating things would be a pain, sure, but I no longer had a choice. Developing a system for storing and retrieving anything at a moments notice would take time, but I was tired of wasting time and energy thinking every instance I had something new to save.

So I downloaded Evernote, a relatively new app (at the time) that gave those whiteboard photos a home. A categorized, taggable, searchable, organized home.

10 thousand notes, pictures, thoughts, ideas, bills, receipts, any any other digital or physical files organized in Evernote; my go-to platform for order and productivity. 

10 thousand notes, pictures, thoughts, ideas, bills, receipts, any any other digital or physical files organized in Evernote; my go-to platform for order and productivity. 

In the years to come, I’d make it a point to find a home for every photo, document, bill, receipt, thought, idea, journal entry, etc. in my physical and digital life. In my business too. Nearly ten years and over 10,000 notes later, I’ve become an organization fanatic. My laptop, my desktop, my phone are all orderly. At home, on travel, in a coffee shop, at a store, I can search for and find anything I need almost instantaneously... all using an organization system that drastically improved my life. 

I now consider personal and professional organization an ongoing investment; an investment with a huge return.

Organization Gives You Power

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If there’s one thing I Hate (capital H intended) more than anything, it’s not being able to find something.

Wallet? If it’s not where I always put it and I have to spend a single second looking for it I’m ticked. Keys? Same thing. Documents? Yep.

My coffee? I get really pissed when I misplace that :).

Do you feel the same way? Your business and your ideas move too quickly to get distracted by searching. When you need info, you need it NOW!

Instead of powerlessly sifting through folders to find a document, putting a simple organizational system in place can bring it to your fingertips in seconds. You don’t waste a moment thinking about where your information might be. You don’t get distracted by the hunt. You find the thing and keep on truckin’.

Organization gives you power.

It gives you the power to find what you need when you need it. The power to recall information you’ve forgotten quickly and without frustration. Plain and simple, organization gives you control over the things and information in your life instead of those things and information having power over you.

Organization Gives You Others’ Attention

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When you’re organized, others give you their attention. They want to stay connected with you because they’ve come to rely on you for storing, finding, and retrieving that which they value.

Scientific studies have found an explanation for this in a phenomenon known as the transactive memory system (TMS). You might better recognize this as a “shared memory” between a friend or a family member. 

For example, my wife keeps my two sons’ (incredibly complex and exhaustive) baseball schedule organized. She knows where each kid needs to be and by when. She knows what team they are playing, or if it’s just a practice. Yes, I get emailed by each baseball coach with this information too. But because my wife learns it, organizes it, and can recall it the moment I ask, I can archive those emails and forget this information instantly.

The thing is, I have become dependent on her for this information

According to the study published in the Journal of Social and Personal Relationships, TMS deepens as relationships grow, and grows as relationships deepen. In other words, as you build trust with your friend, coworker, or family, your importance to them can increase based on this TMS. Keeping relevant information organized at your fingertips can help build these relationships as acquaintances begin to realize they can come to you for quick answers, quick document retrieval, or other info.

What does this all mean?

Staying organized puts you in a position, like my wife is for me, to have others rely on you in a positive and productive way. 

As a side note, when you have a reliable system for storing and retrieving valuables, you no longer have to remember everything. You can just remember that you put what you need in your organizational system and go there to retrieve it. That's TMS in action!

Organization Allows You to Forget

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You’re busy with dozens of emails, multiple projects, and daily meetings. Trying to remember it all just isn’t possible. More so, if you don’t keep these pieces of information organized, you’ll eventually forget something important causing setbacks in your essential projects.

Staying organized allows you to forget.

You can confidently forget those things that you can retrieve later. Why bother remembering if you can store it away in a familiar, categorized, and searchable organization system?

It’s the reason I can never remember how many fluid ounces are in a cup. I can just ask Alexa or Siri or Google, and it will tell me. It’s the reason we can't remember phone numbers anymore. You can find it in your smartphone contacts, tap the name, and it dutifully dials them for you.

Yes, you still have to remember where you’ve stored the information. The difference is twofold:

  1. It’s easier to remember where to retrieve information instead of what that information is, especially if you keep it all in a single system.
  2. If you can’t find the information you seek because it’s not well organized, you’ve permanently forgotten anyways.

In short, organization helps you remember by letting you forget.

Organization Reduces Decision Fatigue

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We’ve all heard of the term, “decision fatigue.” It’s the reason Steve Jobs wore jeans and a black turtleneck every day. Why spend your limited cycles making unimportant decisions? Save that decision making power for important goals later.

While you don’t have to stockpile and wear black turtlenecks daily, you can reduce your decision fatigue with some basic organization.

Instead of deciding what to do with some new document, bill, form, webpage, or other thing you’ll need for later, just put it into an organized system. Pay the one-time-cost of creating a structured way of storing and retrieving info, then use it every time. Without thinking. Without considering. Just do it.

Sketch an idea on a napkin at a restaurant? Snap a picture of it and store it in your system. Have a good whiteboarding brainstorm? Snap a picture of it and store it in your system. Write a good thought, idea, email that you want to save for later? Put it in your system.

Doing this will change your workflow completely, saving valuable energy for bigger decisions later.

Organization reduces decision fatigue.

Now, instead of deciding whether to file away your next great back-of-the-napkin idea in a file cabinet, in the stack of crap on your desk, or in some random file folder on your computer, you don’t have to. It just goes in same place. Every time.

Organization Lets You Focus on What’s Important

When you’re searching for your keys, you’re not focused on your goals.  When you are looking for a specific document through an unsorted email inbox, you’re losing valuable time that could otherwise be spent focusing on what’s important. 

Organization helps you focus on what’s important. 

I know, I know... you can always find what you’re looking for. So can I. But that time adds up.  

To find out how much, set a timer the next time to start hunting for something—be it a file or a bill or some object like your sunglasses or keys. Start the timer when you begin your search and stop it when you find what you’re looking for. Multiply that by the number of times you go searching for similar things in a given week.  

That’s how much time you’re wasting.

That’s how much your goals have suffered. That’s how much more time you could have spent focusing on what’s important. 

Organization Equals Freedom

Regardless of how your passion or business helps others, you live a creative life. It takes creativity to outsmart your competition, to find new customers, to market your product or service. All that creativity, it needs freedom.

Organization gives you freedom.

Whem you’re organized, it doesn’t matter how you create. You can think and make and do and store your ideas on any medium. You are free to develop that next million dollar idea in a format with which you’re comfortable.

Like drawing on paper? Go for it. Like typing first drafts on a typewriter? Do it.

Just be sure to organize it. You’ll know where and how to find it later.

Find Your System, Get Organized, and Reap the Benefits

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So this entire article is dedicated to why you should put an organizational system in place. But why haven’t I recommended such a system? 

Because. Everyone’s system needs to be different.

Your system will be different than mine, different from your neighbors, and different than your co-workers. It needs to conform to your goals, your way of living and working, and the tools at your disposal.

My system for organizing papers, photos, notes, ideas, thoughts, references, and any other digital documents is Evernote. Everything I think that needs remembering and everything I store that needs retrieving goes in my system. Without consideration. Without a second thought.

Evernote may not be for you, but now you know why organization is important, and you understand why you need to find a system of your own. Once you do, you’ll find just how powerful your system is, how others will come to rely on you, and how much more energy and freedom you’ll have because of it.


About the Author

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Michael Mehlberg

CO-FOUNDER | TECHNOLOGY, ORGANIZATION, PRODUCTIVITY AND BUSINESS GROWTH FANATIC

Mike Mehlberg helps Creators and Entrepreneurs develop an organization and productivity system aligned with their personal and professional goals to grow their passion into a thriving business with purpose and speed.

Conquering The World – Chatbots Gone Wild (Infographic)

In the early ‘90s, when personal computers could only beep and boop, you had to buy a sound card to hear realistic sound effects or music. By all measures, Creative Labs, Inc. was the undisputed king of PC sound cards, selling their Soundblaster hardware to video game enthusiasts across the country. 

Soundblaster touted 16-bit audio (later 32-bit) and multiple channels of sound as their “drool-factor.” But when I first picked up a sound card from the shelves of Circuit City (remember that store?), I was interested in it’s hidden secret: Dr. Sbaitso.  

Dr. Sbaitso may not have been the first chatbot ever created, but he was the first chatbot with whom I ever spoke. Hearing his canned digital voice tickled my geek feathers. But it wasn’t all kittens and unicorns. Dr. Sbaitso had an unrecoverable problem... 

He was quite possibly the worlds worst chatbot posing as an even worse clinical psychologist. 

Dr. Sbaitso... you were cool, but not very helpful.

Dr. Sbaitso... you were cool, but not very helpful.

More recently, chatbot have entered into consumers lives and minds with force. And for good reason. In an age where instantaneous communication is valued over human interaction, getting the answers you need from a chatbot makes good business sense. 

Given my historical interactions with Dr. Sbaitso (and equally dissapointing interactions with Amazon Alexa’s chat service), I doubted chatbots would have a positive influence on business owners. Then I came across this comprehensive infographic...

Check it out and let me know in the comments below if and how you think chatbots can help your business succeed in 2018 and beyond! 

(Posted with permission from Josh Wardini, 16Best.com 

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Top Challenges (and Solutions) of 11 Business Owners Who Have Been Through the Grinder and Come Out On Top

Top Challenges (and Solutions) of 11 Business Owners Who Have Been Through the Grinder and Come Out On Top

The theme on Charles Street was hard to ignore, though most did. Hundreds of locals passed dozens of storefronts by the hour, largely oblivious to the marketing efforts of each business, silently trapped in their own heads. Their feet carried them mindlessly to their destination. Few stopped to shop.

I, on the other hand, couldn't help myself. Every window display captured my attention. Every smell from every bakery turned my head. The very bricks of the sidewalk, now cracked and gnarled and settled from over 200 years of foot traffic, guided me from one store to the next. While others were lost in their thoughts, I was captivated by the intersection of history and modern-day small business... and I wondered of the story for every small business on the street. 

Knowing from experience how difficult it is to start, run, and build and grow a business, I wanted to hear how they did it. How did they get started? What gave them the most success? How did they deal with the daily challenges of keeping their (literal) doors open? 

If only they could tell me, and I could share their experiences, the challenges they've faced and the problems they've solved could help thousands of business owners like themselves. 

The following article is that help. Not from the handful of brick-and-mortar stores in Beacon Hill, Boston, but from business owners running every kind of business throughout the world.

The Most Important Element of a Social Media Post

The Most Important Element of a Social Media Post

Be honest.

How many times have you posted a selfie on social media? What about pictures of your business, your employees, or even your products?

If you said none, you can leave now. We all know you’re lying :-).

That's what you're supposed to do, right?

Constantly post pics and text revealing new features for your latest product release. Letting the world know you have new office space. Sharing a press release your company just wrote.

Wrong.

I’m sorry to have to tell you this, but it’s time for a little tough love. Tough love is because I want your business to succeed.

I want you to stop wasting time on social media. I want every post you write, every image you post, and every advertisement you pay for to generate massive returns. Whether it’s likes, shares or honest-to-goodness top-line revenue, I want your social media marketing strategy to succeed. Wildly.

And the fact of the matter is, if you are posting pics of yourself, your business, your employees, your news, and otherwise just talking about yourself on social media, your posts are falling on deaf ears.